PRINCIPAL RESPONSIBILITIES
Marketing and Communications
• Working collaboratively with managers, develop contemporary marketing collateral and campaigns designed to position the SHI brand as a Centre of Excellence in skin health
• Develop communication strategies to engage members and medical staff to actively contribute to and support our treatment, education, and research services
• Develop marketing and communication plans to reach a wide audience, including supporters and sponsors, patients, media, and the public
• Actively seek media opportunities and prepare media briefings as required
• Work collaboratively with the education team to produce and edit educational products
• Work alongside the Partnership Manager to increase partnership development, support, and participation
• Collaborate with all managers to produce and publish the Annual Report
• Coordinate the content, print and quality of SHI products and services brochures
• Provide accurate and timely advice and reporting against the SHI strategy and Marketing Plan to the Leadership Team regarding activities, projects, and any business cases
Digital Marketing and Communications
• Develop best practice strategies to drive traffic to the website, portals and other SHI digital platforms
• Develop and manage digital and social media activities to increase audience numbers and reach new demographics and markets
• Work with managers to gain content to produce an engaging quarterly Staff Newsletter.
Membership and Engagement
• Develop a Member Strategy aligned to the SHI’s Purposes and Rules
• Establish and maintain relationships with current and future members to increase their engagement in, and support of the core services in treatment, education and research
• Work with managers to gain content to produce a quarterly Membership Newsletter
• Maintain a Member Register, reporting on this as requested/required
• Establish and maintain relationships with external stakeholders and strategic partners which result in mutual benefit.
Revenue Raising
• Liaise with managers and identified staff to maximise revenue from existing and potential revenue-generating activities, including philanthropy and government granting
• Manage a small team, providing inspiration and innovation for income generating programs including: pharmaceutical and corporate partnerships, individual giving, workplace giving, fundraising events, major donors and bequests and special events
• Secure current fundraising partners and build their engagement and propensity to support the SHI
• Actively lead the identification, development and nurturing of new contacts and relationships to grow new leads for corporate/commercial sponsorship, strategic partnerships and product endorsements, innovative fundraising activities and partnerships
• Set and achieve stretch income growth targets
• Deliver ongoing and sustainable growth in areas such as individual giving, corporate partnerships, government support and philanthropy
• Work with the fundraising and finance team to ensure income budgets are monitored and achieved, expenses are reviewed regularly for efficiencies and savings and steady constant improvement of program return on investment
Management
• Oversee the recruitment, performance, and development of the MarComms, Partnerships and Fundraising team
• Lead collaboration across the organisation to ensure that staff and members can engage with SHI’s fundraising activities
• Liaise with finance to manage relevant budget, forecasting and contributing to the annual budget and reporting process
• Identify, mitigate and manage any MarComms and other risks
• Participate in SHI activities and undertake any other duties, opportunities, and representations as required by the Director, Education & Engagement to support the strategic directions of the SHI.
QUALIFICATIONS, KNOWLEDGE, SKILLS AND EXPERIENCE
• Formal qualifications in a relevant discipline, such as Bachelor in Business Marketing
• Significant record of achievement in a MarComms or fundraising management role, with thorough understanding and demonstrated ability in all aspects of marketing including: prospecting for new customers, account management, presentation of solutions and closing the deal
• Demonstratable experience in driving revenue streams and stakeholder engagement
• Demonstrated ability to market across all levels of stakeholder groups using a consultative business approach to strategically link and align SHI’s vision with other’s business mission, goals and objectives to ensure compatibility and mutual value
• Effective written and verbal communication skills, with a keen sense of detail and accuracy, and a developed graphic design eye
• Ability to organise self and others to deliver operational goals
• Strong presentation skills, with ability to develop and present top quality collateral for marketing and fundraising engagement purposes
• Demonstrated ability to understand the client's business environment and market conditions to develop business development plans that will positively impact SHI's overall business strategy
• Ability to manage, motivate and develop a diverse group of staff
• Communication skills – a collaborative and open communication style with excellent writing skills. Strong interpersonal and influencing capabilities and able to promote highly effective and functional internal and external partnerships
• Analytical – well developed analytical skills and proven ability of setting/achieving strategic objectives.
Applicants should apply through the link below.
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